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Hi! I'm Hailey.

Your Go-To Expert Copywriter

Driven by a deep-seated goal to empower women with a BIG mission, I aim to help entrepreneurs share their story in a way that inspires and motivates others to pursue their dreams. As a go-to expert launch copywriter for female business owners, I ensure you have a CLEAR message that connects and converts. By combining strategic insight with creative, conversion-focused writing, we inspire, drive action, and increase sales. My personalized approach ensures that each piece of writing resonates with the right audience and aligns with your mission and vision. It's about more than just enhancing your messaging; It's about sharing your story, stepping up, and expanding your influence.

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Featured Post

No one reads BORING copy....

Hiii Reader! Lately, I’ve been fielding questions about ‘long copy’... How long should my emails be? Why is the sales page so LONG? Does it really have to be? Does anyone really read all of that...it's so long? So I thought this might also be a question you also had, Reader. Here’s my take….and plenty of others in the industry. Only 20% of your copy or email is actually read. Some people skim. Some people read every word. Everyone consumes content in a different way, which is exactly why your...

11 days ago • 1 min read
person typing on MacBook Pro on brown wooden table during daytime photo

Hi Reader! There is a LOT of noise out there. I'm sure you've noticed. Here's what I've noticed, Reader... If you can’t tell me why you do what you do and how you do it better than someone who does the same thing as you (especially if they charge less), then we have a problem. Your words are SO important—now more than ever—they are what will get people to pull out their credit cards. And, I find that so many of the business owners I talk to are missing this ONE crucial step when it comes to...

22 days ago • 2 min read

Hello Reader! I’m currently poolside in Florida, with a cup of coffee in hand, basking in the beautiful sunny, warm weather, and loving it. (I’m from WI, so this feels magical!) I am on a retreat with my coach and five other amazing women. Together, we’re diving deep, strategizing, connecting, and leveling up. One of the common themes that keeps coming up over and over again is about getting REALLY clear and honed in on WHO we serve and HOW we serve them. Once we have complete clarity around...

about 1 month ago • 1 min read

Hello Reader! You know, when you ‘like’ something on Facebook or you just talk about it, and it feels like it shows up EVERYWHERE, ALL THE TIME, on your feed, in your inbox, or in the ads on your search engine? Well, they do that on purpose. And for a good reason. It works. I’m proof. I’m guessing you’re proof as well. I do my makeup most days, but I keep it pretty simple and don’t have a ton of products. So, when this makeup company sold me on their $130+ set, I must say they did a good job....

about 2 months ago • 3 min read

Good Morning Reader! This might sound a bit out there, but stay with me. The other day, I was munching on pickles and cheese, my go-to snack, and suddenly, I was back at my grandmother's house. It was one of those fun Sunday afternoons we'd spend there after church playing with cousins. My grandparents had 17 kids, so you can imagine it was never quiet and always a good time. Why am I telling you this? In one of my recent interviews for my Micro Audio Summit (which I can’t wait to share with...

about 2 months ago • 1 min read

Reader - How many times have you left a sales call feeling frustrated because you thought this person was a total YES, and after you shared your prices — they froze, and well, let’s say it didn’t end the way you had hoped? I’ve been there! 🙋🏼♀️ I was recently listening to a podcast and was surprised by the amount of sales that were lost due to unhandled objections — a whopping 44% — that’s almost half! This got me thinking about how this not only happens on sales calls but can also appear...

2 months ago • 1 min read

Reader, I used to dread Mondays when I “had” to go to work. Now, I look forward to Mondays because I “get” to go to work. I genuinely love what I do and the powerful women I get to work with every day. One of the reasons I started my business was to have more freedom and flexibility in my schedule to have more time with my kids — I wanted to be the one to raise them, not someone else. (And, now I’ve realized it’s mostly so that I wouldn’t have to call in sick every time they’re sick….because...

3 months ago • 2 min read

Reader - When AI first came out, so many people around me asked if I were afraid I would lose business because of this handy little tool. I'm not going to lie; I was a little unsure of how things would play out, BUT it turns out my business actually exploded. Not necessarily because of AI, but largely because people learned that while it's a great tool, it still takes TIME. Time is a valuable resource, especially when you're trying to run a successful online business, and you have to do the...

3 months ago • 2 min read

Good morning Reader! A new mattress I ordered online came in the mail over the weekend (most of my shopping is online….I’m ALL about convenience. And with four boys, shopping in a store is everything BUT convenient.) But, I digress. This is the same mattress I’ve ordered four times before (yes, FOUR) we have a lot of beds. 😂 And it isn’t just for the comfort that I order this repeatedly; it's because of the brand. And I didn’t realize it until it was delivered on Friday. I opened the box, and...

5 months ago • 2 min read

Hey Reader! Was there a moment in your day today when you thought, "I should do that." OR "I should've done that." Guilty 🙋♀️ I've been hearing this term a lot lately, from my coach, on podcasts, in my small mastermind, and from my clients. They say things like... 🤦🏼♀️ "I'm thinking about it multiple times a week...should-ing on myself about it mentally, but not actually completing it." 🤦🏼♀️ "I'm overthinking it. I should just get it done." 🤦🏼♀️ "I don't think my messaging is sharp enough. I...

7 months ago • 2 min read
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